2 August, 2008
An excellent article looking at the challenges facing the McCain campaign and their recent round of mud-slinging.
The racial undertones of this assault are subtle but undeniable, as Obama himself suggested when he asserted last week that his opponents are trying to make voters “scared” of him because he “doesn’t look like the other presidents on the currency.” They’re most glaring in “Troops,” which features footage of Obama sinking a three-pointer in Kuwait, despite the fact that the shot took place at a military base, which undermines the ad’s argument. But the spot’s deeper aim is to foster an unconscious simile: Obama as a blinged-up, camera-hungry, NBA shooting guard, Allen Iverson with a Harvard Law degree. Am I reaching? Consider this: Would the ad have featured footage of Obama on a golf course draining a hole-in-one? “No, it wouldn’t,” laughs a GOP media savant. “The racial angle is the first thing I thought of when I saw that ad. It fits into the celebrity stuff, too.”